How to Avoid a Worthless Sponsor

So you have finally decided to start your own home business to either create additional income, escape from the rat race or create a part-time project.

You have found the perfect company with the perfect product and pay plan.  So, who is your sponsor?  Do you need a sponsor or do you even want a sponsor?

Hopefully, during your research of business opportunities (bizop for short), you had the chance to identify potential sponsors.  If you are new to the internet, internet marketing or business in general, then the last thing you need is a "newbie" sponsor.  Someone who has been involved two weeks longer than you.

Most bizops these days come with pre-packaged marketing systems or promotional packages that include prepared splash pages, member-unique websites, banners and canned email messages.  Usually the systems include some training materials that basically teach a copy and paste approach to internet marketing.  The concept behind this approach is that these are systems that duplicatable and standardized, which in effect, are designed to minimize the role of the sponsor.

But wait. Are these systems for the benefit of the individual members or the parent company? It's great for the company.  After all, the company has a legion of distributors promoting a standardized message and brand controlled by the company. There is no way to distinguish between distributor #2584 or #85712.  Just visit www.linkreferral.com (for example) and check out the listing of bizops.  Many, many replicated affiliate websites citing affiliate URLs without any way of distinguishing the individuals represented by the numbers.

Picking a sponsor should not be just a roll of the dice or a random act of luck in getting a good sponsor.  Unless you have experience marketing or have extensive marketing resources, you need a good sponsor who can shorten the learning curve for you and provide recommended tools, tricks and resources to "get your message" out. 

How do you find a good sponsor?  Do your homework.  Research the internet social business media sites, traffic exchanges, blogs, forums, ad exchanges, and other places where marketers promote their businesses.  After awhile, you will begin to recognize some internet marketers' "brands" or names and see the frequency in which their names show up.  Email or call them or post on their blogs, twitter, sokule, or im faceplate pages and ask questions.
 

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Tagged as: business opportunity, Multi-Level Marketing, sponsor, worthless sponsor