Does your marketing company mention your company logo and raising your brand awareness?

Or do they talk with you about using proven direct marketing methods which will boost your sales?

If you ae similar to most businesses then you would like sales. And lots of them.

Yet many entrepreneurs run unprofitable ads. How frequently do you open a local paper and see ads with the company name at the very top of the advert. That is not a headline.

Which means you should learn about using direct response marketing. This kind of advertising asks the reader for a call for action, to fill out a coupon, requests the purchase or make a telephone call.

A normal direct response advert has lots of content. That is because you are trying to persuade the individual to take action. So you need to get their interest with a headline. You need to describe what you really are offering. You need to outline the benefits. You need to conquer objections. And you must answer any specific questions going through the prospects mind while they are reading through your piece. And that needs more words, much more copy.

And of course while you are asking for a reply from your reader you can gauge the response form your ads. This is essential.

Why? Because you can then plainly see which of your adverts are profitable. And you can stop running adverts that are not pulling a good enough response and concentrate your marketing budget on existing effective adverts or testing new adverts.

So you are removing the element of risk. Yet most marketing and advertising companies will not use direct response marketing. Probably because they do not have skillful copywriters who can write direct response copy.

Exactly how should you pick a marketing company that utilizes direct response ads?

Well, look for evidence. Look for recommendations and case studies. See if their portfolio has ads and read those ads. Are the adverts enticing? If the ads are enticing you then should consider using that business.

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