If you want to have an effective website, you need to learn to pick your battles. Attempting to get ranked for a super competitive key phrase is a waste of time for the most part. Of course, you might come across the perfect phrase which gets 42,000 searches a month, but it will take up just about all your time and effort for as much as a year or more to get a top position for that term. By doing this, you are giving up the simple, low hanging fruit that can drive just as much traffic to your web page when taken as a group.

Most of us have always been coached to dream big - if you want to achieve success, you have to think and dream big. While this might be true in most aspects, in order to realize your dream, you need to have a strategy. You do not just wake up one day to discover your dream came true. It is generally worked on over years of time on a systematic path to achieve success. You can't just write a handful of articles, publish them to a free article directory, and then expect big success.

The world wide web works much the same. If you desire the super competitive phrase ranking, don't just try to go for it without a plan. You need to find at least 10-12 much less competitive keywords to rank for first. For this example, you want to rank for the phrase "article marketing". On Google, there are 88 million search results for that expression on a broad match, and 2.5 million using a direct phrase match in quotes. Instead of working on links for "article marketing", try something such as "underground article marketing", or perhaps "article marketing hidden secrets", and that kind of stuff.

Those will require far less work and would likely be uncomplicated to rank for. They contain your phrase you wish to position for as a long term goal. Once you have achieved top 10 in these longer terms, it will be much less complicated to position for the main, broad term. Take each of these kind of sub phrases and generate articles about them with links to your internet site and then publish them using article directory submission. I often will rewrite my articles a number of times, and submit a few of them to a niche article directory as well, provided that there is one for the topic I am writing about.

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