If you have a tight budget this year, is your money well spent on corporate greeting cards? This is the query which a lot of companies will be inquiring in the current economic climate.
We all regularly receive mail which goes directly in the trash can, but a card is a little different. A lot of people will take the time to read a card; this is why the corporate greeting card became such a valuable advertising tool.
Sometimes companies develop associations based on a couple of individuals. These associations may not always be passed on if one of the people moves to a different role. In such circumstances there is a business association just waiting to be developed. A card can let the new person in the role of your presence, give them your contact details and remind them of your services. If they are new to a role this is a great introduction that can be accompanied later.
If your company has moved or had any information changes such as phone numbers, or website address then this is a great time to make sure that clients know about the alteration. These are best reprinted in a large font on the inside left of the card. This way the receiver will hopefully stop to check that they have the right details and in doing so will be reminded of your previous relationships.
With all the alterations in business at the moment many companies have changed name, been bought out or perhaps merged. In these situations there is often confusion over who has stayed with a company and just how it will affect the business associations already set up. corporate greeting cards are a good way to clarify the staff names, the contact details and any new company names and logos.
It would be nice to think that corporate greeting cards were sent to share good will; regrettably the corporate world needs to be able to see a return on its expense. If you use your corporate cards carefully and intelligently they can be a great marketing tool.
Equally you should also utilize the corporate greeting cards which you receive. Check out each card that arrives and make sure that your databases are up to date. Perhaps organise for someone to check out when accounts were last active and how or why they ceased to be. Keep in mind that people mailing you corporate greeting cards are looking for your company; these are good times to negotiate contracts.
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