Business Link Blog

Taking The Vampire Out Of Online MLM Business Networking

 You just got started with a new online MLM business and you want to tell everyone online about it. So, you sign up for all kinds of message boards, email groups and other business networking websites.

Before you do anything, please realize that you are dealing with REAL PEOPLE. The Internet seems like this anonymous place where you might feel people won't really notice you if you engage in any vampirish behavior, but realize that the Internet is no different than dealing with people offline.

Treat people with respect, get to know them first and you'll have plenty of valuable contacts for your business. No, most probably won't join your business opportunity, but they will teach you a lot about business, will refer others to you and will be a great asset to your business – even if they never buy a thing from you.

Some Online Networking No-Nos:

- Sending private messages or emails about your business opportunity or products to another member is in poor taste. If you want to contact someone privately because you feel you have something in common, go for it, but don't recruit or sell.

- When you introduce yourself on a networking group, it's usually okay to say what you do…but don't invite people to check out your website or say that you are looking for new customers or recruits.

- Even if a message board or networking group allows you to post ads in certain places or on certain days, don't bother if you're new. Get to know the group first and then they'll be more interested your offers.

When you have a new business, it can be stressful and you feel pressure to get results. The important thing to remember is that results come from building long-term relationships and not from preying on online networking groups.

Don't suck the blood out of all your prospects and people who can connect you with potential prospects before you even get started.

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The subject of this posting is "Social Media Networking" and what do with it now since it is so new from a business point of view.

Before I get started with my comments, I just want to say that I ran across this newsletter/blog/website that is focused on social media.  It is called the "Social Media Examiner" and is a worthwhile read.

It is hard to say which website or system is considered the definition or perfect example of social media networking, facebook or twitter.  But many new websites have been created to take advantage of the popularity of websites like facebook and twitter.  

The key factor is the various social media networking websites is the fact that these websites develop around groups of people who voluntarily join and participate because they have common interests.

I consider social media networking groups as a "warm market" as if it were made up of family, friends and acquaintances.  Marketing to a "warm market" depends upon creating relationships not promoting the benefits of our product or business.  Relationships help business people and networkers to exchange ideas, business tools and, in general, make contacts.

There are many social media network sites with more new ones everyday.  So my recommendation would be to focus on a few and develop your own network of new friends and business acquaintances within each.

From what I have observed in the groups that I am a member, almost all people already have businesses.  Therefore, they are not very receptive to new offers unless it is for something that helps them build their existing businesses.  

There are two situations in which a group member may be interested in your business.  First, they are doing great and are interested in creating another source of income.  On the other hand, they may not be doing so well and would be willing to consider another business.

So where does that leave us?  Really simple. To market in the social media network arena, requires focusing on the product or service, not the business opportunity.

I have listed a number of social business networking sites at http://www.glenpalo.com/advertising.html.

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Walt Bayliss has added another great business resource to the marketer's tool bag.  He created an instant blogging system that will enable you to create a new blog to been instantly seen by 200 people.   IBS is a great way to create and promote your "brand" and get your message out quickly.   Watch the video and follow the business link below.
 

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Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords should not be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your web page (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 equals .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 equals  5.

The accepted standard for a keyword density is between 3 and 5, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3 and 5.

Simple steps to check the density Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write down the total number of words in the page. Now select the Find function on the Edit menu. Go to the Replace tab and type in the keyword you want to find. Replace that word with the same word, so you do not change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

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So you have finally decided to start your own home business to either create additional income, escape from the rat race or create a part-time project.

You have found the perfect company with the perfect product and pay plan.  So, who is your sponsor?  Do you need a sponsor or do you even want a sponsor?

Hopefully, during your research of business opportunities (bizop for short), you had the chance to identify potential sponsors.  If you are new to the internet, internet marketing or business in general, then the last thing you need is a "newbie" sponsor.  Someone who has been involved two weeks longer than you.

Most bizops these days come with pre-packaged marketing systems or promotional packages that include prepared splash pages, member-unique websites, banners and canned email messages.  Usually the systems include some training materials that basically teach a copy and paste approach to internet marketing.  The concept behind this approach is that these are systems that duplicatable and standardized, which in effect, are designed to minimize the role of the sponsor.

But wait. Are these systems for the benefit of the individual members or the parent company? It's great for the company.  After all, the company has a legion of distributors promoting a standardized message and brand controlled by the company. There is no way to distinguish between distributor #2584 or #85712.  Just visit www.linkreferral.com (for example) and check out the listing of bizops.  Many, many replicated affiliate websites citing affiliate URLs without any way of distinguishing the individuals represented by the numbers.

Picking a sponsor should not be just a roll of the dice or a random act of luck in getting a good sponsor.  Unless you have experience marketing or have extensive marketing resources, you need a good sponsor who can shorten the learning curve for you and provide recommended tools, tricks and resources to "get your message" out. 

How do you find a good sponsor?  Do your homework.  Research the internet social business media sites, traffic exchanges, blogs, forums, ad exchanges, and other places where marketers promote their businesses.  After awhile, you will begin to recognize some internet marketers' "brands" or names and see the frequency in which their names show up.  Email or call them or post on their blogs, twitter, sokule, or im faceplate pages and ask questions.
 

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I ran across Noel's article and thought it would be a good idea to take a step back and remember why I started my own online business.  Too often, we get caught up in the day-to-day activities of trying to build our businesses.  And we forget why we started in the first place.   Please enjoy the article.

Noel Ireland is an internet entrepreneur who assists people with developing their own online business. http://www.digitalmarketingbiz.com Article Source: http://EzineArticles.com/?expert=Noel_J_Ireland

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This is a reprint of the 'worthless sponsor' article I wrote in 2003 and subsequently posted on many sites around the internet.  I thought it best that I have a copy of my own article on my blog.

How many distributors have you known or know that have quit because they thought they were abandoned after joining their business opportunity (bizop, for short) or program? Are you one of those as well?

So, what is the solution to a worthless sponsor?

There is no perfect company or sponsor. All companies have unique sets of problems or challenges. Their product may be superior but the compensation plan is not perfect. Or their compensation plan is the best, but the training program is not so good. Hopefully, while doing your research and homework when selecting the company to join, you are picking the company with challenges with which you can live. The issue is picking the right company you feel most comfortable.

The same thing applies to your sponsor. But what your sponsor does or does not do has no bearing on whether or not you are successful with your business.

Beyond that, what is required is a realization or understanding of what business or environmental factors are totally within your control.

A simple life maxim is worry about those things you can control. Everything else is unimportant. The same thing is true in business.

As a network marketer, you have no control over:

• the weather
• politicians in Washington DC
• what your worthless sponsor does
• what your downline members do
• what McDonald's charges for a Big Mac
• who wins the Super Bowl or World Series
• what your competition does

As a network marketer, you have control over:

• the number of opportunity meetings you attend
• the number of self-improvement and sales books you read
• the number of people you contact
• what time you get up in the morning
• what you eat for lunch
• your leadership skills
• your commitment to learn

The key to success is to determine whether you can obtain the skills and resources to sell products and sponsor more people committed to learning. And if you have the burning desire to make a change in your life, then there should be no roadblocks to prevent you from getting what you need. It has been said that the fundamental to success is "learn, teach and teach to teach." With a commitment to learn, you've taken the first step.

Take a look at the successful people within your company. The successful networker has learned about the company and product, the necessary activities to succeed and the process of repeating the required steps. This is done through reading company product literature, attending meetings and contacting people. Attending meetings and reading company literature reinforces the distributors learning. Contacting people reinforces product and company knowledge. This is knowledge that the prospective client does not possess. The exchange of knowledge between you and the prospective client ultimately leads to the exchange of money for product.

These are the things that your worthless sponsor cannot do for you.

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This is the second in a series of articles on "Writing Effective Emails to Improve Your Marketing Response Rates."    I identified a need for these articles after noticing a significant decline in the quality of marketing emails sent to me from a number of opt-in mailing lists.

Part 2 of "Writing Effective Emails" addresses the body of the email.  Part 1 covered the subject line.

 
Classic ad copy follows the formula AIDA which stands for Attention – Interest – Desire – Action.  Hopefully, your email subject line grabbed the reader's ATTENTION enough to create an INTEREST in opening the email.  

At this point, I want to stop and briefly discuss the difference between email ad copy and ad copy typically written for sales and direct mail letters and online sales pages.  It may be debatable, but I am convinced email ad copy should be short and to the point.  Direct mail letters and online sales pages can run 5,000 words!  I don't think many people want to read a 5,000 word email.  I certainly don't!

Direct mail letters and online sales pages have the luxury of space.  The space is used to insert "Johnson Boxes" to highlight the key message of the letter or sales page, insert testimonial boxes, add graphics as well as the text for conveying the sales message.

Continuing… The email body should have several small paragraphs.  The first section of the email should reinforce the interest created when the reader opened the email.  This is done by very briefly describing how the key benefit (or several benefits) will fulfill the needs of the reader.  How you fulfill the reader's needs is your offer.

The second part is to create DESIRE in the reader for your offer.  The ad copy words used should create an emotional response in the reader.  The words used can either create positive feelings (love or freedom) or negative as in the fear of loss (bonus offer ends on Friday).  The ad copy should create enough DESIRE to cause the reader to take ACTION.  

Leave no doubt as to what ACTION you want the reader to do such as GO TO your website, or CLICK HERE NOW.  There has been significant debate on the use of the words "click here" but I won't go into that here.

The key take away from the email is that the "EMAIL SHOULD PRE-SELL THE WEBSITE!"

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Let me start off by explaining the biggest benefit of providing your downline members with a viral prospecting system.

It boils down to this…

When you have a viral prospecting system in place for your team members, your downline has the potential to take on a life of its own and continue to grow effortlessly while you're focusing on more important things such as family and friends.

A gentleman I recently discovered managed to accomplish the difficult task of duplication while  maintaining his full time job and family life.

He mentioned that ever since the beginning of his online ventures he was searching for a system that brought interested prospects in automatically.

He didn't have time to do the traditional recruiting methods because they required a lot of time and commitment.

What he wanted instead, was a huge downline that duplicated on auto-pilot from his part time efforts.

"But did such a solution exist?"

If it did, he said he couldn't find it…

So after many years of struggling to build a solid residual income through network marketing he decided it was time to take the bull by the horns (so to speak) and he created a 3 step marketing system that literally exploded his downline within a few months.

The part that amazed me the most was the fact that he didn't spend a dime on advertising. And his downline is now over 11,460 strong and growing monthly on auto-pilot.

Ultimately I learned that being a successful sponsor involves providing some type of system that helps people build their business, not sitting around wondering why your downline isn't doing anything.

I guess the quote from Zig Ziglar holds true:

"You can have everything in life you want, if you just help enough other people get what they want."

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If you'd like to learn more about a brand new prospecting system that builds YOUR primary business and generates multiple income streams, go here: http://www.glenpalo.com/recommends/leads.html
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