Anybody who has been involved with Internet marketing for any amount of time will know that most people who try, fail to build a successful online business.

Some say the failure rate is 95%, some put it as high as 97%, but whatever the exact figure, there is no reason why YOU should be disheartened by it if you understand the causes of failure and tap into the strategies that help the winners to succeed.

First, let us look at some of the reasons why people fail with online selling, and then let’s look at a couple of “easy” solutions. By “easy” I do not mean “requires no time and effort,” but instead, easy to understand and start working with.

So, why do so many people fail with online selling?

1. Easy start, easy fail.

One big reason why so many fail is simply because it is so easy to set up an online business.

Anybody with access to the Internet can set themselves up with a website or blog, join a network marketing company or and affiliate program and immediately start promoting the products and services online. You could be “in business” in less than an hour.

The barrier to getting started is so much lower than with a traditional bricks-and-mortar business, and relatively little commitment of willpower, time, money and effort is needed.

Inevitably, with the barrier set so low to getting started, thousands of people with little actual commitment or business experience open shop every day. Just as inevitably, most of them give up as soon as they discover that money doesn’t come so easily as they had hoped.

With little sense of persistence, and an fear of failure, failure is the most persistent result that you can expect!

2. Selling is not so simple…

Many people are lured by the promises of easy money or automated sales without understanding that sales will only come from the hard work of promoting their online business.

They simply do not do enough to promote their online business. Even those who do start to promote their business often fail to grasp how much work they need to do to generate leads, let alone sales…

3. No clear marketing strategy…

The work needed to generate leads and convert them into sales requires a clear strategy. A lot of the process CAN be automated, such as lead-capture and email follow-up, but it will only work if the lead capture page is adequately promoted and if the follow-up campaign is well constructed.

Unfortunately, most people get started without any clear idea about how to build a compelling and effective lead-capture and follow-up campaign.

4. An urge for anonymity

Another pitfall for many failing online marketers is an unwillingness to engage directly, one-to-one with potential clients. The Internet seems to offer a way for people to mass market anonymously and sit back while money pours in.

The problem is that a lot of potential clients actually want to find out more about what is on offer and prefer to do that by some form of direct communication, whether it be by email, telephone, or via an online seminar.

The more open and communicative an Internet marketer is, the more likely it is that he or she will be able to convert leads into customers and build a successful business.

5. Too much selling, zero advice…

Finally, even those who commit to taking action often fail simply because their actions are often inappropriate. One area where this is most evident is in the messages they are putting out. Too many people believe that the best way to make sales is to … sell, sell, sell.

It sounds kind of logical, but overselling often has the effect of alienating the potential customer and it also weakens the marketer’s position by making him or her seem desperate for the sale.

A better strategy is to stop worrying about the sale and start thinking about how you can advise and serve the client. Good advice, given freely, builds trust, and trust builds sales faster than anything else.

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Email marketing is still considered as the best way to sell by over half of B2B marketers according to BtoB Magazine. When it comes to automated marketing, email marketing is overwhelmingly seen as the best method, with eleven times as many B2B marketers using automation today compared to 2011.

However, just because your email marketing campaigns are automated does not mean that success is guaranteed. One reason for failure is that marketers do not think about how to create automated email series that are tailored to “respond” to the prospect’s readiness to buy. The key is to build “triggered email messages” into the mix. According to a 2014 “Email Trends and Benchmarks” report by Epsilon, Triggered email messages deliver 151.9% click-throughs than regular automated newsletter messages.

So, what exactly is a “triggered email message” and how do you set them up?

A triggered email message is a message that is automatically sent out (or “triggered”) in response to a specific action by your list subscriber.

For example, you invite your subscriber to download a special report. To access the report, the subscriber must “opt in” to a second list on your autoresponder. When the subscriber opts in, it “triggers” the message which will contain a download link, and some follow-up information.

Create a subject line that makes it clear to the subscriber that the report he or she requested is contained in the email, and you will very likely experience a much higher open rate for that email message.

Create a set of follow-up emails for the new mailing list that discuss the report and lead towards offering related products and services, with discounted prices for a limited time period.

You do not need to limit yourself to just one triggered message. You can use triggered messages to sort your primary email list into different sub-niches.

Each sub niche can be further segmented by using triggered emails to move people further into that specific marketing funnel.

Each time one of your subscribers joins another of your autoresponder lists, you may want to consider whether to remove him or her from your primary list or not.

The benefit of removing the subscriber from your primary list is that he or she will only receive email messages that are targeted on the sub-niche and will not be overwhelmed with messages from two or more of your lists.

On the other hand, if you plan to use triggered emails to slice and dice your primary list and want to give your subscribers the option of joining multiple sub-niches, then it is better not to remove them from your primary list. Sure, they may end up receiving multiple email messages from several of your lists, but some marketers feel that sending multiple messages can actually be more effective.

In the end, how you choose to build triggered emails into your mailing list will be a matter of choice and testing. What is certain is that automated triggered emails can significantly raise click-through rates and levels of engagement without requiring any extra effort from you once they are set up.

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As an online business owner you are probably going to need to sharpen up your copywriting skills unless you can afford to hire a professional copywriter.

There are a few simple things you can do to create copy that improves your conversion rates, not matter whether you are writing sales pages, email messages or blog posts. Here are five quick tips to help you write better copy from today.

Invest In Your Headline

The first thing people see is your headline or subject line, so it needs to be a strong one. If your readers don’t find the headline interesting, then they are not going to click or scroll to view the rest of your message.

As much as 50% of the time you invest in creating each piece of copy should be spent solely on your headline. Write several different versions (the more the better) and look at how you can condense your message into fewer, more powerful words.

Keep It Simple

In order to create a compelling copy, you need to keep it concise and focused, but also conversational in tone. Do not lecture your readers. You are there to engage and persuade them. Keep your sentences short and simple. A nine or ten year old child should be able to read them without difficulty.

Size Matters

On the other hand, if you are writing a blog post, do not be afraid to write longer posts than is often recommended. It is commonly recommended to aim for around 350-500 words per blog post, however much longer posts that offer quality content in depth on a specific niche topic can prove very effective in SEO terms.

For a sales page, the general rule of thumb is the more that a product costs, the longer the sales page should be. However, with more video and audio being added to these pages, the length is always changing. Overall, your copy should be as long as it needs to be.

This means that you need to make sure that your copy includes everything that a prospective buyer would want to know, while also not adding more than they want.

Formatting

Help your readers by keeping your paragraphs short, and by allowing plenty of white space. Each paragraph should contain just one point, with some supporting content. Use headings and sub-headings, as well as bullet points to help the reader skim through your article.

Double Check Spelling and Grammar

You cannot convey a professional image if your content is littered with spelling mistakes (or typing errors) and bad grammar. Aim for an informal and conversational style, but still pay attention to grammar and spelling. Do not simply rely on a spellchecker. Print off a copy of your article and go through it manually. Look out for spellings of words that spellcheckers often miss, such as “there” and “there” and so on.

If you use the five tips I have discussed in this article to guide you, you should see an immediate improvement in your copywriting skills. Tailor the length of your copy to the needs of the topic you are discussing, or the product or service that you are promoting. Keep your sentences and your paragraphs short and simple for readers to digest. Pay attention to your formatting and double check for typing and grammar errors. Above all else, give your headline the attention that it requires to pull in your readers.

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