How to Create Successful Email Ads

by Glen Palo on January 13, 2015

When it comes to writing a solo mailing (also known as a solo ad) it pays to spend a bit more time and energy than you would on a simple email ad. You need to put some thought and time into putting together an email that is professional, provides value and will compel the readers to act. Writing an effective and successful solo ad can be not only time consuming but frustrating especially if you are a newbie to the whole process.

Some things to pay close attention to include:

1. Subject line – you only have a few seconds to get the attention of your reader and if your subject line is lame, they are not even going to open it to read your offer. This is by far the most important part of sending a successful solo mailing. The subject line needs to be something that is eye catching and grabs the reader’s attention. You can use a free resource like to analyze the EMV (emotional marketing value) of your headline. Not only can but should use this free resource. One of the biggest ‘secrets’ of successful copywriting is to reach readers on an emotional level so this is a great tool to use to check the emotionality of your headline.

2. Body of the mailing – make sure that the text of your solo ad is not too long, is easy to read (keep the paragraphs short) and flows well. Break it up with subheadings if it makes sense, and add the appropriate number of links to the copy (more for longer copy, fewer for short copy). Remember, long paragraphs and sentences are difficult to read on a computer screen or mobile device, so keep them short.

3. Limited time offer – once you have your reader‘s attention, make sure that you are giving the reader a sense of urgency to act fast by letting them know it is a limited time offer. It’s important to get the readers to act NOW instead of later. The longer they wait to act, the more likely they will forget. Make sure you re giving them a reason to act now and not tomorrow.

4. Call to action – this goes hand in hand with tip #3. Have you ever read an email, got all the way to the end, then wondered what you were supposed to do with it now? That is an email that lacked a call to action. Just as you want to create an urgency to get readers to act today instead of tomorrow, you have to tell them what to do. That Is what your call to action is for. If you want them to go to your website, give them the link and be specific – tell them ‘click here.’ Do not be shy or subtle. Tell them exactly what it is you want them to do! I also recommend repeating the call to action in a post script (P.S.) giving them an additional advantage as to why they should take action.

Finally, make sure that your email is tailored for the audience that will be receiving it. If the market is highly technical, using industry jargon will make sense. If the market is total newbies, though, those unfamiliar terms will turn them off. This is not your audience, so find out ahead of time what they expect, and then deliver it. You will have a much better response if you do.


It is no secret that setting goals for your online business is an important part of developing a business strategy, regardless of the size of your operation. At the same time, it is extremely easy to set goals which do not really matter or which are not directly under your control. This is especially true for Internet Marketing.

Most people who work from home or have an online business tend to set goals related solely to their outcome. These are often referred to as “static goals”. An example of a static goal would be to increase your subscriber count by 100 people this month, or make 10 additional sales. The problem is that you have no control over the outcome. You could work hard to achieve your static goal, but still fail to meet your monthly goal because people simply do not want to sign up for your list.

Static goals can often be much more of a detriment than not setting goals at all. This is because it can be very frustrating if you do not meet results oriented static goals. The frustration could lead you to give up on a process which, given a little more time, would prove to be very fruitful. This type of situation is especially true if you are just getting started out with your online business. You may want to get 100 new subscribers to your list, but you may set a time-frame which is unrealistic given your current situation. As a result, you change strategies even though your original strategy would have been effective given more time.

To set effective goals, you need to make them “dynamic.” Dynamic goals are internally driven, which means you are in control over whether or not you meet them. By developing a set of goals in which you have complete control, it is much easier to gauge how effectively you are achieving them. Additionally, it will allow you to evaluate any progress that you are making and to determine how well you are actually accomplishing your plans.

As an example, here is a quick look at a few dynamic goals that can be combined with a traditional static goal of increasing the number of subscribers to your list.

One of the best ways to get people to sign up for your list is to have useful, up-to-date content on your website. A dynamic goal that would accomplish this would be to publish two useful posts on your blog every week. This seems like a very simple goal, but over the course of several months it can improve your website dramatically. Repeat visitors will see up-to-date content.

Another method of growing your list is to increase the number of people to your website. A simple dynamic goal to achieve this would be to write three detailed and helpful comments on different, related blogs every week. These comments can help give you an aura of authority, and get people to your website, and build instant credibility – all of which gives them a reason to sign up for your list.

The number of dynamic goals that you can create are limitless and be significantly more effective and productive than traditional static goals because you will have complete control over whether or not they are met. Lets make 2015 a very successful year.


Little Known Email Advertising Tips

by Glen Palo on November 17, 2014

I read lots of email advertising everyday. I have seen some great email ads with some unique formats, but the vast majority of email ads could use major work. The following email advertising tips, in no particular order, are some quick fixes that should increase your email advertising response rates.

1. Always add your first and last name in your signature block. There are many Bobs, Sharons, Bills, among others advertising by email. Adding your last name is important in identifying YOU and creating your personal brand.

2. The body of your email ad copy should not be any more than 60 characters wide (preferably 55). Add line breaks if you must. I use a 60 character ‘map’ like this:


A 55-character wide email keeps the copy appearance tight and the readers’ eyes focused on one side of the page.  Ad copy that extends to the far right side of the screen appears sloppy and unprofessional. It also makes the ad copy harder to read when it goes across the page.

3. Use sentence case when writing; minimize the use of all capitalized words. Occasionally capitalize SOME words for EMPHASIS.

4. If you use a safelist mailer that sends all email in text format, then add a line above your salutation and below your postscript. Use special characters like (-, _, +, =) to create a line. This will separate your email from ads, links or comments the safelist admin includes in the email.

5. If you still insist on writing a long sales letter as your email, then include a link to the Sign/Join page or order form and not a splash page or another sales page. If the reader has decided to click your link after reading a long email, the reader probably has made up his mind to join or buy your
product. He does not need to read another sales pitch.

Give these tips a try.  Split-test them with your usual style to see if they make a difference in your email advertising response rates.